Likely spoilers from The Final Problem in the comments!

[deduce]

You feel sick?

Comments

[deduce]

Well, obviously. They're not idiots. They know precisely how to get their fans interested.

[highfunctioning_sociopath]

Whether or not they are idiots remains to be seen.
Having the ability to gain the interest of other idiots does not mean they are not idiots.
It simply means they understand their own kind.
SH